there were a way to slice through the online noise and reach just the right people, without turning up your marketing spend to 11?
… start with why who
… start with why who
But … I Just Want a Quick Fix!
Hone my USP? Sounds like time-burning navel-gazing! It’s not. If you want emails, web pages, elevator pitches that really connect – little mini-me sales people words tractor-beaming prospects 24/7 for months and years to come – then this is time well-spent.
But … They Want Results, Not Me
True, marketing 101 says it’s about the sizzle, not the steak. But how can they get that sizzle only you are uniquely gifted to create if they don’t ever go in the restaurant? First they have to say yes to you. How? By realizing that your business’ unique make-up of technology, wisdom, gifts, ideas, experience and personality is exactly what they need to pick the lock of their unique problem.
But … It Sounds Too Hard
Sure, figuring out your USP alone is like trying to see the forest when you’re so close that twigs are poking you in the eyes. That’s why we come alongside you as expert guides with well-drawn maps. One-on-one consultations taking you through our systematic process draw out the strands your core USP DNA that we connect to the market’s needs using our Market Match methodology. This reveals the Venn diagram showing us exactly where the treasure of your Ultimate USP is buried. It’s a fun expedition of discovery that we go on together.
But … I Can’t Travel To You
No problem. Everything we need to do we can do on Zoom and online at times that work for you, wherever you are.
But … What If It’s Not Perfect?
The perfectionism paralysis trap will leave you stuck in the blah wilderness with every other gray carbon-copy business. No, what we’re after is clarity and power: The clarity and power we can use to create copy that magically resonates with your perfect prospects’ subconscious. Ultimately, that’s all that matters, and that’s what our specific process delivers.
But … What If I Need To Change It?
Your USP points to the business you want. It’s the destination. So weigh anchor; let the wind catch your sails. A moving ship can be guided with a tiny rudder … but if you just stay put in port, you’ll never get anywhere. Why not start the journey now to reach your dream horizon sooner? We can always help you make course corrections later.
But … What If It Doesn’t Work?
We’re completely convinced that the Ultimate USP we create for you will be special enough to slice through the noise of your market. Even simply going through the Ultimate USP process itself will be revelatory — and will often open up new ideas for new services, new offers, new kinds of clients and more.
As business growth consultant and professor John Goldberg, MBA wrote about Stephen, “If you are struggling to precisely define or effectively communicate your company’s USP I highly recommend talking with him.”