Not Being Heard?
Getting attention, winning trust and landing clients is hard, right?
there were a way to slice through the online noise and reach just the right people, without turning up your marketing spend to 11?
It’s all about standing out.
we first build the foundation of a razor-sharp Ultimate USP giving you the clarity to grab the attention of your perfect-match prospects.
… start with why who
… start with why who
We start with who you are using our unique process to identify your business’ core USP DNA. Then, in our Ultimate USP package, we discover the perfect market match where your USP DNA intersects with your clients’ deepest felt needs.
This is the touchstone for the highly targeted copy we create for you so that the best prospects find your offer viscerally attractive.
But … I Just Want Copy. Now!
Hone my USP? Sounds like time-burning navel-gazing! It’s not. If you want emails, web pages, elevator pitches that really connect – little mini-me sales people words tractor-beaming prospects 24/7 for months and years to come – then this is time well-spent. Look at the ROI: This is at least $10,000 / hr work.
But … They Want Results, Not Me
True, marketing 101 says it’s about the sizzle, not the steak. But how can they get that sizzle only you are uniquely gifted to create if they don’t ever go in the restaurant? First they have to say yes to you. How? By realizing that your business’ unique make-up of technology, wisdom, gifts, ideas, experience and personality is exactly what they need to pick the lock of their unique problem.
But … It Sounds Too Hard
Sure, figuring out your USP alone is like trying to see the forest when you’re so close that twigs are poking you in the eyes. That’s why we come alongside you as expert guides with well-drawn maps. One-on-one consultations taking you through our systematic process draw out the strands your core USP DNA that we connect to the market’s needs using our Market Match methodology. This reveals the Venn diagram showing us exactly where the treasure of your Ultimate USP is buried. It’s a fun expedition of discovery that we go on together.
But … I Can’t Travel To You
No problem. Everything we need to do we can do on Zoom and online at times that work for you, wherever you are.
But … What If It’s Not Perfect?
The perfectionism paralysis trap will leave you stuck in the blah wilderness with every other gray carbon-copy business. No, what we’re after is clarity and power: The clarity and power we can use to create copy that magically resonates with your perfect prospects’ subconscious. Ultimately, that’s all that matters, and that’s what our specific process delivers.
But … What If I Need To Change It?
Your USP points to the business you want. It’s the destination. So weigh anchor; let the wind catch your sails. A moving ship can be guided with a tiny rudder … but if you just stay put in port, you’ll never get anywhere. Why not start the journey now to reach your dream horizon sooner? We can always help you make course corrections later.
But … What If It Doesn’t Work?
We’re completely convinced that the Ultimate USP we create for you will be special enough to slice through the noise of your market. Even simply going through the Ultimate USP process itself will be revelatory — and will often open up new ideas for new services, new offers, new kinds of clients and more, all of which will be new opportunities for growth and monetization.
As business growth consultant and professor John Goldberg, MBA wrote about Stephen, “If you are struggling to precisely define or effectively communicate your company’s USP I highly recommend talking with him.”
Does It Cut It?
Take The USP Test
What’s That You’ve Got There: Bright Blade … Or Plastic Knife?
Think your Unique Selling Propostion has what it takes? Does it instantly set you apart so that prospects grab you and say “take my money”?
10 questions, 3 minutes. Instant result.
Let’s Hone That USP Blade!
Create a bright-bladed katana sword Unique Selling Proposition that cuts through the noise to the buy-now reflex in your prospect’s subconscious. For just $2,000, let me help you hone that blade so that you can land more ideal clients that pay you better in 2023! Learn more here …
“I would highly recommend them to anyone who needs some help turning their thoughts, insights and experience into compelling statements of business value and purpose.”
☆☆☆☆☆ Cara Halliwell (CE Change) on Trustpilot
One-to-one personal, tailored consultation, not a course.
Join The Revolution:
Get The USP Manifesto
Gray, me-too businesses trudging in lock step aren’t just boring the world to death with corporate speak … they’re sapping the vitality of real consumer choice, and turning creative adventures in entrepreneurship into cookie cutter cubicle-prison J-O-Bs.
Fight back! Grab The USP Manifesto ebook and discover why a great USP is the antidote to being fed up, floundering, and failing — plus what are the essential factors you need for a truly foundational Ultimate USP.
- 99 pages of fascinating, actionable content.
- The 9 fundamental USP ingredients explained.
- How to discover your USP sweet spot.
- Real-world examples + in-depth case study.
- Instant download, no charge.
A Bespoke Package, Just For You ($ASK)
We take the powerful essence and advanced targeting information in your Ultimate USP and clothe these fundamentals with words that instantly resonate with your perfect prospects.
This bespoke service will craft the copy you need, wherever you need it — on your website, in your ads, in emails, or in print — and our concierge service will curate extra technical support you need to deploy that copy, whether that’s in setting up Google Ads, redesigning your website or something more.
One convenient package that gets your business to where you need to be as quickly and effectively as possible.
“It hit me: If I can out-write this premium-copy, five-star review guy, why don’t I do the same for other people?”
Hi, I’m Stephen and I’ve founded three businesses using USP-sharpening, copywriting, online marketing and SEO skills I’ve honed in the trenches.
One of these businesses I grew from scratch to over 340 international customers, selling over 100 vehicles each month with a multi-million dollar annual revenue.
I’ve been where you are. I love taking what I’ve learned in my own business adventures to help people like you.
I hadn’t thought much about copy consulting until I paid premium for marketing copy from a well-known freelancer site. I guess I was overawed by all those five star reviews, but I just took one look at the result and I realized — I can beat that. Enough time had already been wasted. I didn’t bother to ask for revisions. I did it myself, and it was great.
So, it hit me: If I can out-write this premium-copy, five-star review guy, why not do this for other people?
But it’s about so much more than just copy. It’s about who you are — your USP. It’s niching. It’s understanding design. It’s connecting with the right people — getting the word out with Google and Facebook.
Let’s work together on your business, discover your core USP, and unleash your messaging.
Did you know this about Stephen?
- He’s from the UK, is a US citizen, and has lived in Japan for years.
- He once discovered 100,000 Yen under the flooring of an old Japanese house.
“My joy is to capture beauty and to live in a growth mindset, and that includes helping you grow your beautiful business, your brainchild, your goals, your life, your adventure.”
Hey there, I’m Abigail and I’ve been a wordsmith my whole life, blogger since 2004, and copyeditor since 2005.
I ran an online business with SEO specialist Jennifer Laycock starting in 2007, creating copy and content, building and running sales, and earning enough through that venture to pay for our son’s birth. Bento Yum was a bento blast!
As a former teacher of English for American middle and high schoolers and for Japanese middle schoolers, I know the power of words and the tools for grabbing attention, whether for a classroom of kids or an eye-popping headline.
My joy is to capture beauty and to live in a growth mindset, and that includes helping you grow your beautiful business, your brainchild, your goals, your life, your adventure.
Helping you find your unique business voice and sharing it with the world, and especially with the right people who need what you are offering, will be my pleasure.
Did you know this about Abigail?
- She is an American who lives in Japan.
- She must live near an ocean and mountains simultaneously.
- She loves Japanese pickles, libraries, and hygge, in that order.