the Ultimate USP
“I wouldn’t have been able to achieve the clarity and impact of my USP without the support of Kaboom Marketing.”
Cara Halliwell (CE Change) on Trustpilot
Maybe it sounds like time-burning navel gazing. It’s not. If you want emails, web pages, elevator pitches, presentations, ads and more that really connect — little mini-me sales people drawing in prospects 24/7 for months and years to come — then you must nail your Ultimate Unique Selling Proposition first. It’s the molten core of all your messaging.
“Clients just click with me!”
It’s amazing: A well-honed Ultimate USP is your business’ “Bat-Signal”.
No, you won’t need a searchlight (or a latex body suit). But, just in the same way the Bat-Signal is simple, clear, bold, and summons Batman from wherever he is, your Ultimate USP message will also be simple, clear, bold, and instantly cause the right prospects to take the action you want. They’ll be drawn to you and, like two pieces of a puzzle, you’ll just click.
Think about it: Who needs to be “sold”, when they’ve already clicked with you?
But figuring this out is hard …
Can you do this on your own? Sure, but do you have time? More importantly, do you have the perspective to distinguish the wood from the trees?
You see, that’s where even the best mind gets stuck. You’re used to being the expert, giving solutions to other people’s problems. But when it comes to being in the hot seat yourself? Suddenly the tables are turned, and you realize just how hard it its to be both introspective and objective at the same time.
You need a map and a guide
Like any adventure of discovery, it’s more fruitful (and more fun) if you have a map and a guide to show you the way.
This is exactly what the Ultimate USP Discovery is all about. I work with you one-on-one to systematically extract all the basic DNA building blocks in 9 critical areas that are then blended into your Ultimate USP.
How does it help you?
CTR low? Revamp your ads for lower CPC rates and lower cost per acquisition.
Conversions not happening? Create copy and craft sales conversations that easily unlock the doors to the right clients.
Open rates tanking? Write emails that have them checking their inbox for your messages like you’re a long-lost friend.
Not confident writing copy yourself? Don’t worry, we have your back! Unlike regular copywriters, we will have already traveled with you on your Ultimate USP Discovery journey, meaning our understanding of your business is going to be really deep. So, turn us loose to write the copy that unleashes the power of your Ultimate USP.
What does it take?
What does it take from you? A couple of hours of open-minded exploration in conversation and reflection. Don’t worry. It’s fun! It’s an adventure with an experienced guide. This isn’t a course where you are left to figure things out for yourself.
Session 1: Research (1 to 2 hours on video call)
We lead you through a systematic step-by-step process to uncover USP DNA building blocks in 9 critical areas.
Session 2: Reflect
We recommend taking at least 1 hour to reflect on the initial feedback and Ultimate USP statement sketch.
Session 3: Reveal
The big reveal! This is when we share your Ultimate USP statement, your 2 or 3 USP boosters, and any powerful USP rocket fuel we have discovered.
On top of this, we’ll sprinkle in all sorts of other goodness about things like how to use these in marketing and copy, how you could reposition your business, how to create new offers, how to attract new customers and any other new ideas that have been sparked during our consulting time together.